SEO is commonly talked about, but, I am not sure how the public understand what it’s importance. You find yourself thinking if only I had a website ranked #1 in the search engines. Then I would be making money. Under what key words? You want to come up with the key words your customer is going to search for. It would be nice if ranking in you niche was enough. The truth is that you need to be ranking your 2nd and 3rd tier key words as well and cover all of you possible channels. Take your time at first, it will be a lot of work but worth it if you put in a strong effort. To help you find your competition you will want to do specific keyword research? Attacking 1st 2nd and 3rd tier keywords and planting yourself deeply in your broad niche to many relevant places within the web.

If you know what you are doing you still can have issues ranking obscure keywords. And even then, those rankings may be here one day and gone the next. New business and websites have this problem. To get the high search engine ranking it is going to be tough but you can do it if you spend the time. Optimizing a website is like long-term investing in the end the money rolls in without much effort but to start out it is going to take a lot of effort on your part.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization population. You can use the big search engines for guideline help. The search engines have Site maps programs to help webmasters learn, if the search engines are having any problems indexing their website and also provides data on the search engines traffic to the website. The search engines guidelines are a list of suggested practices, the search engines have provided these as a guide to webmasters. The search engines! Site Explorer is a useful tool to determine how many pages you have in the search engines!

Be sure when publishing editorial that you only publish them in one place they will be more effective that way. This rule will help you on so many different levels with SEO. If someone re-publishes your editorial then that’s fine, but only one copy will pass link juice to your site.

Make sure the editorial directory you are suggesting to provides do follow links, and add a keyword text link or two to your author signature. Do not add links to your own site in the main subject matter area – Article Sites and quite a few others add the no follow tag to these links so they won’t pass search engine value there, plus your editorial will probably come off as being less qualified because you will have plugged yourself. The only time this is OK is if you are linking to something that genuinely ads value to your editorial.

For optimization 1 article every three of four days is good. If you have a huge party favor website or something with lots of categories to rank, then maybe do one a week. Learn how to link bait.

Videos need meta data, be specific and have as much relevant info as you can cram into the description. Do not waste time by not adding good descriptive tags. Choose tags that are important to your category. Make sure that you choose your category wisely as it will increase your traffic greatly if done well. Remember to place keywords in the keyword tag portion of the website and anywhere else that requests ‘tags’.

The best social sites are news site if you are hoping to just promote your website. Some sites allow for upload of multiple topics, tagging and voting are very powerful for you to use when trying to send traffic to your site.

Not all content is suitable for all the social news sites so it’s important to get a feel for the type of content that each community is likely to be interested in. Do research into the social sites you want to target.

If you join a site try to bring applicable subject matter as this will help your popularity and will raise others trust in you as a regular contributor. Understand that the tech savvy user can easily spot site promoters and they commonly refer to this as polluting the system.

The first rule about suggesting topic is to make sure it’s interesting, unique and non-commercial. Content from a source that social media users know and trust (such as the mainstream media) is always going to have an advantage over content from a blog or e commerce store.

Many beginners make the mistake of trying to suggest their homepage or one of their product pages to social sites – this tactic almost never works. You need come up with topic that’s going to appeal to the population or communities you are targeting.

Some of the different types of topic that may work include: Breaking news Guides Interesting stories Pictures Videos Statistics When writing titles have your customer in mind.

When you’re planning a submission it’s important to examine your goals. Scoring good traffic requires different content, than if you are going after the authority sites.

When someone does a search on the search engines, or wherever else, they’ll scan through the page titles and descriptions. Not all search engines show your meta description, they do however… Particularly if the search term being used can be found exactly in the meta description you wrote.

So let’s consider what the search engines are looking for in your page title and meta description . Because you’re in control of writing them, signal your readers why your page is directly important to their search. You have just a few words with which to wave your hand and persuade readers to click on your listing first.

Let readers know exactly what they can expect from the page and, wherever possible, include a promise. If your page is going to deliver something useful, say a few words about how the reader will benefit.

The key is to make friends, check out their subject matter on a regular basis, vote for the things you like and offer things that you think will appeal to the different communities. Only once you become popular should you start to offer some of your own subject matter and even then it’s important to be careful about mixing too much of your own stories with your usual submissions.