Attending and participating in a trade show without advance preparation is a waste of time and money. Pre trade show marketing is critical to alert potential customers to your presence, your purpose and your business. When planning your pre trade show marketing there are multiple ways to communicate with your target market. Some methods of [...]

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There are a number of reasons why a company enters a trade show, and it’s important that you spell out your trade show objectives before making this decision. Here are some possible trade show objectives and although not all of these objectives are applicable at any particular trade show, they are all legitimate goals: To [...]

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Trade show sales leads and post trade show evaluation are two of the most overlooked aspects of trade show evaluation. These activities are where many trade show exhibitors fail usually because of a couple of reasons. You return to the office to find your voicemail is overflowing; your inbox full of emails and you need [...]

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